The Feminist Coach Academy trains coaches, therapists, helping professionals and service-based practitioners in how to integrate a feminist and social analysis (or what we call Feminist Coach Theory) into their business, client practice and life.
Our co-founders, Cameron Airen and Naomi Arnold define Feminist Coach Theory as:
“An integrative approach to coaching that combines the practice of coaching with feminist philosophies and social justice teachings. Feminist Coach Theory adopts a critique of patriarchy, systems of oppressions and power to question the different ways we’ve been socialised and oppressed (based on gender, race, sexuality, class, ability etc) and how this shows up for the coach and client in their lives, goals, and relationships with self, other and each other. It employs an examination of the dynamic between self-awareness and social awareness to interrupt dominant ways of thinking and acting, access our inner and outer liberation, expand possibilities and options, identify possible strategies and solutions, and ultimately create new ways of thinking, being and acting within ourselves, with each other and in the world.”
In order to fully serve our clients, provide the care and resources they deserve (and have paid for!), and minimise harm – we believe helping professionals and service-based entrepreneurs need to have an inclusive feminist awareness and know how to integrate this into their business and client work. This is why we have created the Feminist Coach Academy and teach Feminist Coach Theory.
We believe a helping professional industry full of practioners who have an inclusive feminist awareness, are anti-racist, anti-oppression, trauma-informed and cognisant of how these factors impact clients, their experience, and the attainment of their goals is crucial to creating lasting social change.
Lena West shows womxn entrepreneurs how to discover their inner CEO and leverage that knowledge to build a business that loves them back.
She is also the Creator of the CEO DNA Method, a personalised inventory that supports womxn entrepreneurs to determine their most effective business model and marketing strategy based on their work style, unique energetic blueprint, strengths and archetypes.
A unique blend of coach, techie, marketing whiz, cheerleader and intuitive guide, she helps womxn entrepreneurs get real about business growth and what it truly means to show up for yourself and your business.
Learn more about Lena here.
Sharyn Holmes is the Founder of Formidable Voices, life, leadership and legacy coach, anti-oppression consultant, speaker, artist and writer. Her work dives deep into social justice, spirituality and personal sovereignty.
They work as a business consultant and leadership coach to clients across the spiritual, online business, coaching, creative and wellness industries on anti-racism identity and conscious business strategy and brings 23 years corporate experience in legal and defence contracting, publishing and communications industries.
Learn more about Sharyn here.
Desiree Adaway is a seasoned consultant, trainer, coach and speaker building resilient, equitable, and inclusive organizations. She holds a vision for people’s lives, workplaces and communities until they can hold it for themselves. Desiree has over 25 years of experience creating, leading and managing international, multicultural teams through major organizational changes in over 40 countries.
From this experience Desiree knows that if you want to create real and lasting change in the world you can’t expect to get something better if you’re doing the things you’ve always done.
Learn more about Desiree here.
Cameron is a Feminist Mindset Coach, Mentor and Gender Consultant who helps feminists feel more confident, live the lives they want, do work that they love and is led from their feminist values, and make the world more gender-free.
In addition, Cameron works with solo-entrepreneurs, business owners, leaders and creatives to help them integrate next-level gender and social consciousness into their business and work so they can be a part of a growing movement of positive social change.
Cameron has a Masters degree in Anthropology & Social Change from the California Institute of Integral Studies in San Francisco and a B.A. in Women & Gender Studies from Eckerd College in St. Petersburg, FL. She has 14+ years of experience studying feminism, gender, sexuality and social change.
Their background includes 8+ years as a fitness trainer & long-distance running coach entrepreneur, and counseling.
Her current podcast, Live A Conscious Life, mirrors her coaching and consulting practice offering personal growth from a queer feminist lens.
Cam uses she/they pronouns, and is a digital nomad who works with clients from all over the globe.
Naomi Arnold is an award-winning life + business coach, mentor and trainer with a background in psychology, health, business and human rights.
She is passionate about supporting coaches, helping professionals and digital entrepreneurs with building successful businesses in a gentle, spirited, feminist, social conscious, impactful and sustainable way.
Naomi co-founded the Feminist Coach Academy, Feminist Coach Theory and Gentle Business Mastermind.
She has a Bachelor of Psychology with Honours, a certified life coaching qualification, is currently completing a Master of Human Rights and is certified as a B-Corporation.
Naomi has been featured in copious print, radio and digital media sources where she has been referred to as a “local identity”, “shining light”, “megastar”, “gentle powerhouse” and “international coach of the year.”
She loves supporting her clients in bringing to life the dreams they have for themselves, their businesses, their loved ones and the world at large – and would be honoured to support you in doing the same.
LEESA RENEE HALL
Keep in Touch
Join our Feminist Coach Academy interest list to receive updates about our upcoming official launch of the program, certification and curriculum – as well as our free resources, podcast episodes and tips for feminist entrepreneurs and helping professionals.